Checklist - Channel Partnering

Checklist: Channel Partnering in Europe

Having set your sights on expanding into Europe, how should you approach the business of marketing, distribution, and channel partnerships? Are the established practices in North America relevant? The answer: in many ways yes, but in many other critical ways, no. Jude Pinto, a consultant with 1Step2Europe, goes through a checklist of issues involved in a European marketing effort, and the areas of similarity and difference in building channel partnerships in Europe....