Several studies, like those from EITO or Gartner predict very stable and realistic growth opportunities. Gartner Dataquest, in it`s study of 2004 about applications and infrastructure software alone, predicted for 2008 $34 billion as compared to $26 billion in 2002.

The total market for IT-related products and services is approximately $250 billion. With figures like these, the European Union market is an absolute must for any international high-tech products or software / services supplier.

With a 10% annual growth rate. 50% of the market is driven by telecom needs and the other 50% by computer-related businesses.

Europeans spend approximately $9 billion on software and standard applications, $10 billion for services and consulting, and another $5 billion for support and training. German-speaking countries make up a large chunk of the potential.